TIME FOR CHANGE
​​Yes, Marketing is Changing (again...)
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... So Must Marketing Leadership.
"Coaching for Impact"
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Executive coaching for CMOs and senior marketing leaders,
navigating change, complexity and uncertainty in B2B SaaS.
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With a Coach as an "Ally In Your Corner"
who has been there.
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Coaching For Impact
You’re expected to deliver impactful results, lead change, and align with the C-suite, all while building a future-ready marketing org.
You don’t need a mentor.
You need an "Ally In Your Corner" who’s been in the room.
Personalized coaching to deliver Business impact!
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First hour and project scoping FREE.
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For Executive Marketing leaders who carry the weight
and still need or want to raise the bar to deliver impact
I coach CMOs, VPs, and high-performing marketing leaders in B2B SaaS. My clients are smart, ambitious and willing, yet they struggle to deliver relevant "C-Suite-ready" business impact metrics.
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They prioritize coaching when:
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"The job outgrew their operating model"
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"They’re new in the role and under pressure to perform"
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"They’re ready to lead, not just deliver, but miss relevant business impact metrics to be credible at the C-Suite"
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"The board wants impact clarity, not campaign KPIs"
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"They know what got them here won’t get them there"
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"They have been picked for Succession Planning and are being groomed"
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Sounds like you? Let’s get to work.​
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Specific use cases:
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New-to-role CMOs
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CMOs under pressure: Board, CEO, C-Suite expectations and cross-functional misalignment prevent credible impact
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How to select and deliver impactful business results to make Marketing indispensable
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VP-levels preparing for the top Marketing job
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Operators transitioning to strategic leaders
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Successions Planning & Grooming
​“If your calendar is full, you spend most of your time in operational mode, your CEO is asking for board-ready ROI impact metrics, and you're still fixing attribution dashboards—this is for you.”
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1. Proving Marketing’s Impact on Revenue
Core struggle: Attribution, ROI measurement, and demonstrating pipeline contribution.
CMOs are under constant pressure to justify spend. Long, multi-touch sales cycles make attribution murky.
Disconnect often exists between marketing KPIs and sales revenue metrics valued by CFOs and CEOs.
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2. Aligning Cross-Functional Teams Around GTM
Core struggle: Integrating efforts across Marketing, Sales, RevOps, Product, and Customer Success.
Without tight alignment, messaging, targeting, and customer experience become fragmented.
GTM motions (ABM, ABX, Buying Groups, inbound, outbound) often operate in silos.
Strategic initiatives suffer due to misaligned OKRs or conflicting priorities.
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3. Scaling Predictable, Sustainable Growth
Core struggle: Moving from ad hoc to repeatable, scalable engines.
Many CMOs inherit patchwork demand engines, inconsistent funnels, or underdeveloped lifecycle marketing. They struggle to balance short-term demand generation with long-term brand building.
There's often a lack of operational maturity in areas like segmentation, lead scoring, and customer expansion.
🔹 1:1 EXECUTIVE COACHING (6 - 12 months +)
Built for: CMOs and VPs under pressure to lead, perform, and deliver
You'll work with me as an "Ally In Your Corner"
• Clearer thinking and prioritization under pressure
• Stronger exec-level communication at the C-Suite with business impact metrics
• Building a high-trust team that doesn’t rely on you for every decision
• Strategic focus (and fewer fires), stable operations and execution
• A leadership mindset that scales outside of the Marketing function
🔹 NEW CMO & VP ACCELERATOR (3 - 6 months )
Built for: CMOs and VPs in the first 90 - 180 days — or still playing catch-up months later.
You’ll work with me as coach and / or mentor to fill the gaps fast
• A high-trust CEO and C-Suite relationship to extend to the Board and peers
• Your 30-60-90-180 roadmap
• Organizational clarity and team structure that will deliver business impact​ results
🔹 STRATEGIC RESET SPRINT (8 WEEKS)
Built for: Senior Marketing Leaders stuck, burned out, or ready for the next chapter in their career
You’ll work with me as an Executive Marketing and Career Transition Coach
• Space to think and prioritize
• Strategic clarity for what's best for you at this time of your career
• A plan for what’s next — whether it’s inside your org or beyond
🔹 CUSTOM TEAM COACHING (3 - 6 -12 months)
Built for: CMOs, Directors and VP Leaders looking to uplevel the leadership capacity of their marketing org.
Your team(s) will work with me as an Executive Marketing Coach to upscale their leadership skills
• How to get the best out of your teams
• Leadership booster
• Elevate your teams' exposure in the organization to deliver business impact results
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Now, that you're willing to start, how do you get coaching support funded?
BUILD THE BUSINESS CASE TO GET THE BUDGET
Coaching is an investment in executive performance and leadership. It directly supports growth in any role and aligns with leadership development goals. I can work with you the build this business case with a ready-to-go template.
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Your options
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Propose to allocate part of the professional development budget to fund this "Coaching for Impact"
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Align with HR/L&D (growth, effectiveness, retention)
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Highlight internal leadership goals, DEI/exec readiness, or succession planning
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Frame as a Performance Enablement Tool
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Bundle into a Marketing Budget for development
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Position as Retention / Motivation / Burnout Risk Mitigation
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Use End-of-Year Budget Surplus or Project Rollover
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WHAT YOU WILL GAIN
Transforming How Your Marketing Team Delivers Impact Objectives
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A sounding board for complex decisions
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Guidance to manage cross-functional influence
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Space to think and strategize
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Greater confidence navigating executive leadership​
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Increase alignment, operational excellence & execution to business impact objectives
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In today's world of Marketing Transformation, growth happens when Marketing organizations have clarity of strategy, confidence in cross-functional alignment impact goals that provide real impact value for the organization.
As a senior marketing executive, coaching gives you a high-impact space to benchmark where your leadership and function stand today. Together, we identify strengths, blind spots, and critical gaps — then build a focused roadmap aligned to business priorities and C-suite expectations.
Coaching brings clarity to what matters most and how to measure it. Together, we’ll define clear strategies, right-size resources, and set ambitious but achievable goals, OKRs and KPIs. From there, we’ll drive alignment across Marketing, Sales, Customer Success, and the broader business — because without cross-functional unity, even the best plans fall flat.
Acting as both your coach and strategic Chief of Staff, I’ll work with you to design and optimize your marketing org — aligning structure, talent, values, and skills to your business goals. Together, we’ll secure executive alignment across functions, so Marketing can fully orchestrate your Go-To-Market strategy, drive annual and quarterly planning, and lead day-to-day execution. The result: a high-performing team, a clear operating rhythm, and measurable impact where it matters.
With a background in senior Marketing Operations leadership, I bring an operational lens to coaching — driving cross-functional alignment and embedding best practices across your MarTech stack, campaign architecture, workflows, data, enablement, and reporting. The goal: build an efficient, insight-driven engine that hits KPIs and delivers scalable, sustainable growth impact.
To help your marketing team execute with precision and scale, I’ll coach you through building high-functioning execution teams, designing logical workflows that foster natural alignment, and installing clear processes and project management systems. The result: a marketing engine that scales up or down without losing focus, clarity, or momentum.
As a PE-focused coach, I partner with you, your CEO and your CMO to benchmark the current state of marketing maturity across your portfolio. From there, we define a clear, actionable roadmap and ensure the marketing function is equipped with the structure, talent, and capabilities required to deliver on your growth targets and return expectations.
WIN
Coaching can be applied independently, sequentially or jointly as the business requires.
While each service is tuned to a specific need, the combination of all will provide synergy around Leadership, Strategy, Operations and Execution to Business Impact metrics.
How to Transform Performance to Achieve Business Impact
Aligning teams around values, mission, and vision is foundational to building a culture that performs. I help leaders create alignment that fuels execution, strengthens leadership at every level, and embeds diversity and inclusion into how the organization thinks, operates, and grows.
WIN
Strategy & Revenue Alignment
The next step is strategic alignment around revenue targets — creating clear agreement on how each function contributes to growth. This ensures cross-functional teams operate with shared accountability and deliver a seamless, end-to-end customer experience.
WIN
& Rev Ops
Executional Integration
Finally, true performance comes from integrating strategy with execution. I help you connect the dots between org design, operational efficiency, and executional effectiveness — so your team isn’t just aligned but built to perform at its highest potential.
WIN
WIN
When Brand, Content, Communications, Events, Product Marketing, Digital, Operations and Demand teams operate in silos, performance suffers. But when these functions are strategically aligned — with Marketing Operations providing the connective tissue — you unlock a system built for clarity, speed, impact and scale. The result: a marketing organization that’s strategically focused, organizationally designed, operationally efficient, and executionally unstoppable.
Performance By The Numbers
35
250+
x7
x10
x3+
10
9+
Years of
Experience
Executive Coaching Clients
(Includes LHH clients)
C-Suite Coaching Support
Pipeline
Growth
Bookings
Growth
ROI
International Consulting Engagements
Coaching Helps You Prove Marketing’s Impact on Growth, Revenue, and the Bottom Line.
My Promise
Coaching delivers rapid alignment and best-practice execution — accelerating your contribution to revenue, ROI, and elevating Marketing’s role as a strategic driver of business growth with measurable impact.
35 Years Marketing Leadership​ and Coaching
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Navigated 35 years of change, uncertainty & complexity with major disruptions through the Marketing Mass Media Era (1990 - 2000), the Digital Disruption Era (2001-2010), the MarTech Automation Era (2011-2020) and the AI Crossroads Era (2021 - 2025 & beyond)
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Working with, coaching and mentoring Marketing Leaders, CMOs, CEOs and Presidents since 2005
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​​Coached over 250 marketing executives Director & VP level
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Supported ​3 Presidents, 3 CEOs, 2 CMOs, 1 COO
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Marketing Chief of Staff to CMO expertise across a team of 100 marketers
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Annual Planning, OKRs, QBRs, BODs Marketing and Business acumen at C-Suite level
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20 years Gartner, SiriusDecisions, Forrester expert & double award winner
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25 Years in Full Time Marketing Leadership Positions
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10 Years consulting & coaching covering B2B SaaS, B2B Tech
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Geographical coverage North America, EMEA, APAC
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Multi-cultural & Multi-lingual business acumen​
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Alternating full time roles with coaching and consulting periods increases credibility
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Strategic, organizational, operational and executional capabilities
Satisfied Client Companies
actech
CONTACT
Let’s Work Together
Elevate your marketing.
Optimize performance. Drive growth.
That’s what executive coaching with TFC delivers.
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