TIME FOR CHANGE
For Executives and Managers
Who Need To Drive
Higher Performance & Stronger Impact
At Strategic, Organizational, Operational & Executional Levels
Enhance your leadership skills, improve decision-making, and achieve greater professional success
Early Career, Mid-Career and Executive coaching provides personalized guidance, helping professionals and leaders to develop self-awareness, overcome challenges, and maximize their potential. It offers a confidential space for reflection, strategic thinking, and skill-building, ultimately leading to more effective leadership and better organizational outcomes.
SERVICES
Transforming How Your Marketing Operates
For mid-size B2B Services, Technology or SaaS organizations who need to transform their Marketing Operations in order to increase marketing performance, TFC provides executive marketing expertise and works with you on a strategic, organizational, operational and executional level to deliver a bigger impact on revenue.
In today's world of Digital Transformation, growth happens when Marketing organizations have clarity of strategy, align cross-functionally to reach one common goal, become data driven and take decisions based on insights.
As a senior Marketing Expert, I will benchmark your current state of Marketing, using standard templates and methodology to measure your Marketing Maturity Level and readiness to align to deliver business growth and ROI. Identify strengths, weaknesses and gaps to provide future roadmap recommendations aligned to business needs.
In a Fractional CMO capacity, I will work with you to design clear strategies, substantiate required resources, and define ambitious yet attainable goals and OKRs (Objectives & Key Results). Secondly, we will seek agreement for cross-departmental alignment to enable Revenue Operations and unify operations for Marketing, the Business, Customer Success and Sales.
Acting as your Chief of Staff, I will lead you to define and optimize your organizational structure focusing on talent, skills and experience. We will seek agreement with your executive-level staff for Marketing cross-functional alignment and collaboration necessary to orchestrate your Go-To-Market effort, execute your Annual and Quarterly Planning as well as day-to-day cross-functional operations to keep focus on execution, ensure Marketing runs smoothly, reaches its goals and can demonstrate performance.
As a senior Marketing Operations leader, I will infuse cross-functional alignment and optimize operational best practices. This spans over your MarTech Stack, Campaign Structure, Workflows, Data Management, Marketing Enablement, Reporting and Insights development to ensure reaching your KPIs (Key Performance Indicators) and deliver scalable business growth.
To ensure your Marketing team can execute effectively and efficiently, I will provide expertise in building a shared services group, designing logical workflows that install natural alignment and collaboration, creating clear process steps and project management resources to ensure execution remains scalable upward and downward.
As a fractional CMO, I will benchmark your portfolio companies State of Marketing Maturity and ensure your portfolio companies have a clear roadmap and the marketing capabilities required to achieve your growth and return expectations. A Fractional CMO can ensure you hit your targets.
TFC's services can be applied independently, sequentially or jointly as the business requires.
While each service is tuned to a specific need, the combination will provide synergy around Leadership, Strategy, Operations and Execution.
How to Transform Performance to Achieve Up To
10x Your Current Contribution
Values, Mission & Vision
4x
WIN
Aligning teams around Values, Mission and Vision is necessary to build a strong culture based on performance, leadership, diversity and inclusion.
4x
WIN
Strategy & Revenue Alignment
As a next step, aligning around strategy and revenue targets will allow a joint agreement on how functional teams will provide a joint and seamless customer experience.
4x
WIN
4x
WIN
Executional Integration
Finally, putting emphasis on executional integration of strategy, organizational design, operational productivity and executional effectiveness will ensure you can achieve your maximum performance optimization potential.
4x
WIN
Performance By The Numbers
30+
x7
x10
x3+
10
Years of
Experience
Pipeline
Growth
Bookings
Growth
ROI
International Engagements
Over the past 10+ years, marketing has changed dramatically, like no other function in any organization.
More than ever, Marketing needs to transform digital operations to stay aligned with a rapidly changing environment and increased customer expectations.
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In addition organizations expect marketing to lead growth and need to demonstrate the value marketing is contributing to revenue growth within a defined ROI to boost profitability.
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Mid-size B2B Services, Technology or SaaS organizations have a window of opportunity to transform marketing and become a marketing-led organization, which is ever so important for brand, product, value differentiation and competitiveness.
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TFC's services are specifically tuned to the transformative needs of modern Marketing Organizations and anchored in my personal expertise, repetitive achievements I gained from multiple successful full-time engagements and consulting projects. This ensures I can guide you through this journey, avoiding pitfalls, being able to anticipate hurdles, agree on alignment and reduce time to implementation and execution.
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My engagement structure & process is extremely flexible to design small, medium and large engagement projects, ranging from a Templated Maturity Assessment, to a few hours a week as a Fractional CMO, a few months on a consultative basis or for a long-term engagement in a capacity of a Senior Operational leader, Chief of Staff, or interim CMO.
Demonstrate the Value Your Marketing Organization is Delivering to Growth
My Promise
Rapid alignment and best practices implementation to grow your contribution to revenue, ROI and elevate the value your Marketing organization delivers to business growth.
30+ Years Marketing Leadership​
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Top 10 Areas of Expertise
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Working with Marketing Leaders, CMOs, CEOs and Presidents
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Marketing Chief of Staff expertise
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Annual Planning, OKRs, QBRs, BODs Marketing and Business acumen
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Gartner, SiriusDecisions, Forrester expert & award winner
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24 Years in Full Time Marketing Leadership Positions
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6 Years consulting covering B2C, B2B SaaS Tech
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Geographical coverage North America, EMEA, APAC
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Multi-cultural & Multi-lingual business acumen​
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Alternating full time roles with consulting periods provides immediate hands-on capability
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Strategic, organizational, operational and executional capabilities
Satisfied Clients
actech
CONTACT
Let’s Work Together
TFC Consulting enables organizations to get access to Executive Marketing expertise to elevate their marketing maturity level and optimize their marketing performance. TFC designs Marketing Transformational Growth Development solutions on a strategic, organizational, operational and executional level to generate measurable, predictable and sustainable revenue growth with a strong ROI.
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